In this episode Jason talks to
James Miller, Head of Data, Analytics and Insight at Intu.
Everything happens somewhere both physically and digitally, so
location intelligence is at the heart understanding how things
work. They discuss what's special about location data and insight,
why its so crucial now and in the future and how it provides the
context for analysing organisations. They discuss how location
intelligence was one of the first true forms of customer analytics
and how it’s moved into Internet of Things, marketing
effectiveness, health services, city and urban planning and in the
creation of digital twins.